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Based on a True StoryEditorial, Graphic2024


Designed the short screenplay collection book ‘Based on a True Story’, inspired by fragmented utterances overheard from passersby and reimagined with a touch of creativity, along with its accompanying merchandise.
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Factual HallucinationGraphic, Editorial2024

Designed the exhibition poster and handout for Park Chan’s solo show ‘Factual Hallucination.’ Park Chan deconstructs and reconstructs physical spaces and memories emotionally, creating a sense of anonymity akin to hallucinations grounded in reality. 
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Congdu Picnic
Branding, Identity, Graphic2024


Worked on the branding for Congdu Picnic, a modern Korean dining experience presented in a picnic concept. Located in SPACE 28 in Godeok-dong, Congdu Picnic is both a restaurant and a picnic space, offering beautifully curated Korean meal boxes in an inviting setting.
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Lee Jieun the 3rd Solo Exhibition :
My Ordinary Days
Graphic, Editorial2023

Designed the visual identity and brochure for Ji-Eun Lee’s solo exhibition, ‘My Ordinary Days.’ The concept conveys how seemingly fragmented, everyday moments come together to form an extraordinary landscape. This was expressed through a cohesive visual language, emphasizing the organic connections between elements.
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Designed the exhibition identity and graphics for FLOOR's 18th regular exhibition, 'Art Equals Joy.' Inspired by the artist's reflections in the exhibition notes—describing creation as "untangling a knotted thread"—I visualized the identity as a playful yet thoughtful game of “Cat’s Cradle”, echoing the process of creative exploration.
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CommemorationGraphic, 2021

Poster design made for memorating personal anniversaries by putting the towels inside of it. This work was made during the internship at Studio Lift-Off, as a self-initiative project.
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Worked on content design for the skincare device brand SPUUN. 

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Rebranding project for the ceramic brand, Craft Practise.
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1775.CGraphic, An ongoing project from May 2024 to now on
Designing seasonal branded contents for the fashion brand 1775.C, inspired by the circular structure of the ancient Chinese architectural marvel, Tulou.
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Solar Happy Hour
Graphic, 2024
Designed the offline exhibition poster and web banner for the web archive and event ‘Solar Happy Hour.’ Reflecting the unique characteristics of the exhibition venue—a library—and the nature of the exhibition, which introduces works by artists archived online, I visualized multiple design pieces unfolding like books or folders.

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Lotte Red FestivalCampaign, Package, Graphic2024

Participated the campaign visuals for Lotte Red Festival, which is Lotte’s largest integrated retail festival, along with a special gift package and invitation to heighten anticipation for the event. Additionally, I created a stamp design for the festival’s on-site activities.

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Designed 3D lettering for techno musician Beren, reflecting his dynamic and unique musical style. The design captures the ever-evolving rhythm and energy of his music through sharp, bold shapes, while incorporating three-dimensional and futuristic elements that align with his artistic identity.

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Like the Cosmos in the DirtImage, Graphic2020

Visual book inspired by Donna Haraway's "Compost-ist" term, and Lynn Margulis’s quote.

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